Market Analysis

  • Situation Analysis - 5C
    Situation Analysis - The 5 C's of Marketing: Company, Collaborators, Customers, Competitors, and Climate
    Situation Analysis - 5C
    STEP : article

    netmba.com

  • Market Definition
    Defining the Market
    Market Definition
    STEP : article

    netmba.com

  • Market Analysis
    How to perform a market analysis, including market size, growth rate, profitability, cost structure, distribution channels, and more.
    Market Analysis
    STEP : article

    netmba.com

  • Target Market Selection
    Selecting the target market. Evaluating the attractiveness of a market segment. Target market strategies.
    Target Market Selection
    STEP : article

    netmba.com

  • Market Segmentation
    An introduction to market segmentation in consumer and industrial markets.
    Market Segmentation
    STEP : article

    netmba.com

  • Target Market Selection
    Selecting the target market. Evaluating the attractiveness of a market segment. Target market strategies.
    Target Market Selection
    STEP : article

    netmba.com

  • Product Life Cycle
    Introduction to the product life cycle, covering the life-cycle phases and typical marketing mix decisions for each.
    Product Life Cycle
    STEP : article

    netmba.com

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Created by: Cristina Mañes Views: 649 Steps: 7 Learners: 3 Updated: November 29, 2011

Description: market analysis

Comments (2)

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Cristina Mañes

November 17, 2011

A big Hello from Spain!

I would like to create with all of you a new method analisys more innovative to analize the market

Erin - Community Manager

November 16, 2011

Great Detail!

This Playlist is GREAT for anyone who wants to understand the art of marketing. When pushing a new product or service, the steps provided in 'Market Analysis' are essential. Not to mention netmba.com provides great detail! Thanks Cris for creating this one!!

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